2014年2月6日星期四

《99 Speedmart的背后一个与吧生关系密切的李良华》

如果你知道99 Speedmart原本是一间只有1万7千令吉开设杂货店,叫做协和杂货店(Pasar Raya Hiap Hoe)。

你会觉得很不简单,如果你再仔细了解从小患上小儿麻痹症,必须在轮椅上度过人生的李良华(Mr. Lee Thiam Wah)。

你更觉得是不简单中的不简单。虽然拥有了在巴生河边路(Tepi Sungai, Klang)拥有了传统的形式“夫妻店”。

累计了零售与客户和供应商互动的经验,李良华也靠第一手的资料和竖立自己对各式各样的零售市场的见解。

就在李良华靠自己总在想:“难道一生就是与这间杂货店共度吗?”

想法成驱动里,1992年他毅然将经营妥当的杂货店转型,开设第一间迷你市场Pasar Mini 99。这间迷你市场仍未脱离巴生,在巴生卫星市打响首炮!

或许巴生是99的福地,经营杂货店的5年经验,让李良华拥有了良好的实战基础,管理迷你市场较为顺利。李良华认为无论在做人或做事方面都不可能达到100分,他选择把店命名为“99”,提醒自己要在任何阶段都有再进步的空间。

依靠着奉献和辛勤工作,1998年Pasar Mini 99已经扩大到8个网络点。

开了40多间分店后,99 Speedmart的管理队伍已经成型。Pasar Mini 迷你市场雨后春笋,为了清晰的市场区隔,李良华与团队再强调效率与服务来增加市场渗透率;99 Speedmart因而在2000诞生,也相对提供更舒适购物乐趣的品牌重塑,进而把事业建立在具有集中堆放仓储功能的管理机制。

一种懂得缺陷美,来增进自己上进心,李良华这吧生人是一种异数,却拥有许多吧生人共同特质,就是勤俭与爱赚钱。比较他人其实,一样经过许多不为人知的考验,诸如当大家信心不足,他须承担更大风险毅然收回连锁执照。

记得有些人说吧生人显示的很,第一句问人的就是吃饱没?而第二句就是问有什么好路数。或许数代下来这些恰好提醒我们,当年困苦走来,靠上进心继续走下去!

风光的表面,其实人人都有困难与考验的时候,前边只有转危为赢的人才脱颖而出。


1987

The seed of 99 Speedmart was sown in the form of a traditional “mom and pop” sundry mart called Pasar Raya Hiap Hoe by the founder Mr. Lee Thiam Wah in Tepi Sungai, Klang.

This humble beginning has allowed Mr. Lee to gain firsthand knowledge and insights into the sundry retail market through personal interactions with customers and suppliers.

1992-1998

The very first store that bore the name “99” opens in Klang Utama. Pasar Mini 99, represented the very first step Mr.Lee takes to realize his vision of building an integrated chain of mini-marts.

With sheer dedication and hard work, Mr.Lee expanded Pasar Mini 99 to eight other outlets in Klang ala chain store format.

2000

Amidst the growing popularity of Pasar Mini 99, 99 Speedmart name was launched with new store opening at Batu Belah, Klang with an intensive expansion strategy geared to help the chain increase market penetration and share. It also represents more than just a rebranding exercise and entails the introduction of a fresh approach in interior as well as exterior set up to enhance the visibility of the shop and the comfort of shopping.

2002

A new head office and distribution centre was completed in October 2002 at a cost of RM6.5 million.

This warehouse is a 80,000 square feet facility, complete with centralizes stacking, storage and warehousing capabilities.

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